Navigating the current rental market: key insights for landlords
Posted April 30th 2025
In recent weeks, we’ve observed a noticeable shift in the local rental market, in line with a broader trend reported by Rightmove. While tenant demand remains strong, for the first time since the COVID-19 pandemic, we are seeing a healthier level of available stock. This increase in supply means prospective tenants now have more choice—and with that, a change in how quickly decisions are being made.
Where urgency once drove rapid lettings, we are now in a more balanced market. As a result, landlords need to adjust their approach to stay competitive and secure quality tenants.
Key takeaways for navigating the current climate
Price realistically
With more options available, tenants are comparing value more carefully. Overpricing can lead to reduced interest and longer void periods.
Act quickly
When enquiries do come through, responding promptly and being ready for viewings can make all the difference. Delays often result in lost opportunities.
Stay flexible
Keeping an open mind regarding tenants' individual circumstances—such as offering slightly adjusted terms or considering non-standard tenancies—can help secure the right let.
The good news is that the market remains positive. However, landlords now face more competition than in recent months and striking while the iron is hot has never been more important. Success will come from attention to detail, proactive management, and moving swiftly when interest is shown. If you wish to speak to one of our lettings experts, please contact your local branch.
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