Land and New homes for Developers

By acting as retained agents on behalf of acquirers we are able to seek value for our clients whilst also recognizing that the price achieved will be a key driver for land owners. Part of our skill and one way in which we add value to the process is in balancing these contrasting positions to secure a mutually beneficial outcome for all parties. Land owners are able to secure a sale to a reputable developer without the burden of fees being paid to JNP. Sites where JNP act as retained agents rather selling agents are typically those which are not yet available on the open market

When acting as sales agents for land or development opportunity owners, our Land team will tailor a marketing proposal that meets the needs of the vendors as well as appealing to appropriate target market for the site. Proposal can include, subject to the owners approval, online exposure via our website, rightmove and Zoopla, on site advertising in the form of boards or hoarding, printed media advertising including Estates Gazette and Property Week, as well as pro active outbound networking of our existing database of clients, many of whom have a proven track record of success with us.

Due to our Land team’s extensive experience and success in delivering development opportunities, we are well placed to assist developers at the pre planning and even pre acquisition stage of the investment process. This support can include guidance on:

• Local planning restrictions
• Rights of light implications
• Density and unit mix
• Viability assessment
• Viability study support
• Gross Development Values / ROI
• Sales and buyer profiling

Our New Homes team have been successfully representing developers of all sizes for 20 years providing a depth of experience and pedigree of successful sales delivery that leaves us ideally placed to advise clients on all aspects of their project including:

• Pre acquisition advice
• Unit mixes
• Target market and buyer profiling
• Market analysis
• Area analysis
• Sales Values
• Comparable and competitor evidence

Our success within the New Homes sector can be attributed in large part to our specialist off plan sales capability. Our extensive experience and expertise of the off plan process has enabled us to hone a specific sales process to make the best possible use of our applicant databases covering a wide geographic area and diverse range demographics. By following this process we can ensure that we have a team of sales people representing our clients, rather than order takers.

As the New Homes market continues to change, developers will make different choices in order to adapt to this shifting landscape. One of the decision that may be different in the future will be whether to launch a development to sell or alternatively to let. The New Homes team work hand in hand with the Lettings and Management departments to develop marketing plans to suit the clients’ needs and deliver launch strategies that ensure the success of any new development.